Card 21 - Reading
Раздел 2 (задания по Чтению)
|9||Прочитайте тексты и установите соответствие между текстами и их заголовками: к каждому тексту, обозначенному буквами А-G, подберите соответствующий заголовок, обозначенный цифрами 1-8. Используйте каждую цифру только один раз. В задании есть один лишний заголовок.|
|1. A false stereotype||5. One and the same name|
|2. An unlucky symbol||6. The national food|
|3. A colourful present||7. A talisman for luck|
|4. A world famous journey||8. Old holiday traditions|
|A||When you think of the Irish, you often picture a red-haired person dressed all in green. However, it's just a popular myth which has grown into a tradition, particularly in the United States. It's customary in Ireland to wear green clothes only on St. Patrick's Day. Lots of people are tricked by this cliché. However, originally, the colour associated with Saint Patrick was not green, but blue.|
|B||In Ireland, the colour green was long considered to bring bad fortune. The reason is that in Irish folklore green is the favourite color of the Good People (the proper name for fairies). Myths run that they are likely to steal people, especially children, who wear too much of the colour. In the past, a girl would never wear anything green on her wedding day.|
|C||Christmas is a very important celebration in Ireland. After dinner on Christmas Eve, it is common for families to leave milk and bread on the table as a sign of friendliness and kindness. Another custom is to leave the door unlocked. A lit candle is left in a window during the night. It represents help for any traveller who is passing by.|
|D||Potatoes form the basis for many traditional Irish dishes. They are eaten boiled, mashed, fried and baked. Potatoes are mixed with cabbage or green onions to make traditional Irish dishes. They are also made into potato cakes and used in soups or stews. It’s common to find potatoes cooked in two different ways on the same dinner plate.|
|E||The shamrock is still a popular sign of good fortune in Ireland. It is believed that anyone who possesses one will be blessed with fortune in everything, even in gambling, and will be saved from the evil of witches. There are certain conditions to be met so that its power remains effective: the owner of the shamrock must keep it away from the public eye and never give it to anyone else.|
|F||The name Gulliver is known to everyone due to the book or the film about the fantastic trip of the English doctor. However, not all of us remember the name of the author undefined Jonathan Swift, an Irish writer, who was born in Dublin, Ireland, in 1667. In his book Gulliver’s Travels a man went to an island where strange tiny people lived. His life there was full of adventures and dangers, he met there friends and enemies.|
|G||Ireland is known as the native land of limericks – short humorous poems that have five lines. They make people laugh and are easy to remember! Lots of poets and writers were fond of limericks. The word ‘limerick’ probably comes from the Irish town of Limerick. The short poem has made the town known all over the world.|
Запишите в таблицу выбранные цифры под соответствующими буквами
|Прочитайте текст. Определите, какие из приведённых утверждений 10-17 соответствуют содержанию текста (1 - True), какие не соответствуют (2 - False) и о чём в тексте не сказано, то есть на основании текста нельзя дать ни положительного, ни отрицательного ответа (3 - Not stated). В поле ответа запишите одну цифру, которая соответствует номеру правильного ответа.|
Take a look around. How many people are wearing Nike right now? There is at least one, trust me. Nike is the number one manufacturer of footwear and clothes, and it has become a world famous brand on the same level as Coca Cola, McDonald’s, and Apple.
Nike was originally known as Blue Ribbon Shoes. It was founded in 1964 by the runner Philip Knight and his coach Bill Bowerman. They established the company to import cheap Japanese running shoes for sale in the U.S. At the very beginning they had no room or shop, so Philip Knight sold the shoes out of the back of his car. Meanwhile Bill Bowerman worked on improvements to the footwear. He tore the shoes apart to see how he could make them lighter and better.
In 1967 a third person joined Blue Ribbon Shoes. It was Jeff Johnson. A runner himself, Johnson became the first full-time employee of Blue Ribbon Shoes. His contribution to the company is so great that it's hard to estimate. Johnson created the first product brochures, print adverts and marketing materials, and even took the photographs for the company’s catalogues. He established a mail-order system and opened the first company shop.
At about the same time the company became ready to take a big move forward. They no longer wanted to be distributors, but wished to start designing and manufacturing their own brand of athletic shoes. Here again Johnson made an enormous contribution to the company. One night, he dreamed of Nike, the Greek goddess of victory, and suggested the name to his bosses.
Yet, another thing was missing – a memorable logo. One was created by a graphic design student Carolyn Davidson. She had become acquainted with Philip Knight who asked her for her design ideas and Carolyn agreed to do some freelance work for his company. Soon she presented a number of designs to Philip Knight and the other company managers, and they finally selected the mark which today is the Swoosh. That has been the Nike logo ever since then. Amazingly, Carolyn asked just $35 for her work.
In 1988 Nike started an advertising campaign with its world famous slogan 'Just Do It'. The slogan was born during a Nike meeting with the advertising agency. The slogan has become so closely associated with Nike that as soon as most people hear or see those three words, they remember Nike, even if the company name is not mentioned. Today, the words 'Just Do It' and the Nike "swoosh" brandmark are all that are needed to identify something as a Nike product.
Isn't it amazing how a small symbol we call a logo can make a company into a huge success!
|10||Nike and Blue Ribbon Shoes are the names for one and the same business.
|11||The business was founded by Japanese businessmen.
|12||The business started with renting a large shop.
|13||P.Knight, B.Bowerman and J.Johnson were responsible for different spheres of the business in the company.
|14||Famous athletes were employed to advertise the company’s shoes.
|15||The company Nike was called after a character from an ancient myth.
|16||Nike’s logo was created by a famous advertising company.
|17||The Nike company paid a large amount of money for creating the slogan ‘Just Do It’.